Giving back - The Business Journal of the Greater Triad Area:

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But the decision was made easiert for Davis becauseher employer, , helper her find time to volunteer. Becausr of that support, Davis is able to take abougt 90 minutes each week to tutof a local kindergartner on her color s and letters througha Winston-Salem volunteer “The fact that my employerd sponsors it, and I can make it part of my really makes a difference,” said media relations manager at . Wake Forestr Baptist isn’t alone. Throughout the Triad, many companies that have programws designed to encourageemployee volunteering.
They run the from employee volunteerism councils to allowing employeesd time off to build a Habitat for Humanity Part of the reason for encouraging companyofficials said, goes back to the age-old idea of giving back to the community. But beyond there are business benefitsas well, such as buildiny a positive reputation in the “I think for any company, when people know that you’ree being a part of the community, and helping wherw there’s need, that goes a long way toward spotlightinfg what your values are, what your principlezs are,” Davis said. Murray C.
Greasoj III, pro bono director at in said in addition to such programs can help attract business or employees who consider community serviceactivity important. For example, today’s law he said, who already do pro bono work in school, expecyt to continue that work after they and might choose a firm basexd on itscharitable activity. It can also help with employee retentionand morale. Steved Berlin, managing partner at in said pro bono work not only provideswvaluable experience, but also satisfactionj for attorneys. Several companies in the Triad haveemployed councils, which allow staff from acrosa the company to coordinate volunteer eventxs they’re passionate about.
At the in Greensboro, a council of 20 to 25 employeesw finds charitable projects inthe area, promotes them and organize employee volunteers to participate in them throughout the Such projects include a fundraising walk for juvenils diabetes or working with Operatio n Homefront to create care packages for troopz overseas, said Darlene Smith, senior community affairs specialis t at American Express. Last year, AmEx employees donated 6,00 0 hours of their time, she There doesn’t necessarily have to be a structure system.
Gary Palmer, assistant vice president of community affairwsat McLeansville-based , said the companyg has an employee affairs council that organizee various volunteer opportunities throughout the but departments often independently hold a food drivre or other events. One thing that can help is providinhtime off. Officials at and in Greensboro said employees who volunteer to help with projectw forUnited Way’s Day of Caring can get time off from the workday. such as Kilpatrick Stockton, find a particulat mission the company wishes tofocus on, such as and find ways to support it through volunteer opportunities.
who chairs the committee that overseessthe community/giving back program, said his firm has partneree with nearby Cook Elementary to help wherever they’rse needed — from pitching in to beautify the school grounds to bringing in speakers and assemblingy and providing backpacks and suppliesx to every student each year. Whiles the firm supports other causes and has a pro bono he said, Cook has become its main because “we’re trying to go deepere in our involvement and have some meaningfuo impact.” Reach Laura Youngs at (336) 370-2913 or lyoungs@bizjournals.com.