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Terms of the deal were not disclosed. The brandexd jersey will be worn when the team opens its seaso Saturday with a game against the defending WNBA championDetroitf Shock. In addition to the jersey Los Angeles-based Farmers Insurance will receives "considerable visibility" in during the Sparks' home games. "We are very exciteed to be on the cutting edge of this type of sponsorshi with a major sportse franchise in amajor market.
What made it even more attractivd is that the Sparks reach a primary demographif in our marketingstrategy – the women'xs market – not only in but throughout our operating territory,” Farmerse Insurance Executive Vice President and Chief Marketing Officerf Kevin Kelso said in a statement. The move comes on the heels of anotherWNBA team, the , inkingg the league's first jersey sponsorthip deal earlier in the week with Jersey sponsorship is prevalent in overseasa sports, most notably soccer, but has not caught on amongst the majorr sports in the Unitee States. has gone the way of the overseaa counterparts withjersey sponsorship.
The Los Angele s Galaxy's jersey is sponsored by and is sponsorerdby . The is now allowing teamx to have sponsor patches on practice The and have both been reportedly examining suchsponsorship deals, according to media reports.
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