To boost sales, check your optimism level - bizjournals:

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Here’s a thought: Take a look at a soft emotionap intelligence skill that yields hardsales results, optimism. Ther e is evidence that supportsx the theory that sales teamse possessing high levels of optimism make companies more One of the best case studies comeas from the work that psychologist Martin Seligmann did with Metropolitan Life in New He convinced Met Life to give him accesa to their new employees and administer theusuak testing, as well as a new test he developec that measured optimism. He followed the progress of new salespeopls for one year and found that salespeopled who scored high in optimism sold 33 percentg more insurance than those whoscored low.
After two years, the optimistiv group of salespeople were thriving intheir positions, whicu increased retention and decreased the costs associated with turnover and increasedr sales. How optimistic is your organization? There is a lot of pressw on theswine flu, and peopld are worried about catching it. There is another epidemic to watchb out forin today’s pessimism. It can be deadlt when it hits an organization because emotiondare contagious. The clinical term is emotionao contagion and is definedxas “the transmission of When people are in a certain mood happy or depressed — that mood is often communicatede to others.
What is the mood at your company A sales manager sharess the story of a rep who started everyy conversation in the lastdownturn with, “Yoy probably don’t have any money so you don’tr want to buy The self-fulfilling prophecy was set by the salesperson, and the prospec t followed the salesperson’s No deal. So what can you do to stop the epidemiof pessimism? Study and duplicate optimistid salespeople. When faced with adversity, optimistixc salespeople ask themselves: • What’s good about this? They know that adversity is wherde true character is formed and great lessons are taught.
Optimists take advantage of this schooling because they know that lessonss learned today make mone inthe future. • What can I do aboutr this situation? Optimists know that controol equals action, action yields results and resultsincrease • What is funny about this?? Humor is a great way to relievwe stress, which frees up the mind for creativity and Optimistic salespeople take control. They know saleds is the greatest profession to be in during a They can meet with mentors who can help them look at anotheer way of doing business intough times. They can outworkm their competitors.
They can invest in learnin and outsmart their Optimistic salespeoplemanage results, not