Glant tries to defy odds with Northwest Group - Puget Sound Business Journal (Seattle):

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has a physical office location in downtowjn Seattle and agents whowork full-time and know all of each other’ws customers. A plasma television plays a tailored welcom message to each client when they walk into the downtowjSeattle office. The business has a professional website, but Glan and his team still produce printed marketing material fortheifr properties. What’s also unusual is that Glant is 29, seemingly the perfect age to be wooed by the movemenr toward online selling and buying rather thanthe mom-and-poo agents of yesteryear. Glant, who founded his companyy in January 2008, admits he’s conservative when it comes to buildinvga business.
Basically, he’s wooef more by stellar company cultures than the trend ofthe day. “I’m a little old schoop for my age,” he said. “I don’f like fad real estate, I like qualit real estate.” He’s also a bit daring. Glant launchedx Northwest Group Real Estate earlylast year, even though he said he knew the markety was “heading toward a littlde bit of a correction.” That didn’f deter him from throwing $63,000 into starting the compan y and quickly hiring six agents to get the firm rolling. “The only way a companyh can flourish is if it starts during a market that is he said.
Before he started the business, Glant, a businesx school graduate, worked at both commercial and residential real estate companies beforestartingg NWG. His goal was to form a real estate brokeragr that combined the professionalism associated with commercia l real estate with what he calls the emotional aspects of buyinga home. He also was adamant that the company remain small and focused on its missiohn ofselling homes. “We don’t want to be a jack of all tradesa and a masterof none,” he said. After more than a year in the company now has nine agents and saw revenuesx ofabout $700,000 last year.
The housiny market downturn was steeper thanGlant expected, but he said the companyg has still managed between six and 12 deals a month. Glant attributes the strengtu of the company to his team of some ofwhom he’s hired from rival firms Coldwell Banker Bain and Windermere after weedint through dozens of local job applications. Each agent has his or her own with focuses on new condominiums and theluxuryy market, among other areas. The close-knit team is one of the reasonw the company has fared so well during the Glant said. They’ve been able to support each othe during weeks when no sales helping tobuild resilience.